If they haven’t heard about you, they probably haven’t heard from you.
Direct Marketing solves this problem.
“All the Solutions in One“
1.4-2.2 Scoville Units
We present to you, our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.
“Welcome Home Program“
1.2-2.0 Scoville Units
The Welcome Home programs puts your business front and center with an audience that needs you.What if you could automatically send new movers in your service area a postcard that welcomes them by name and introduces your business at the same time? Cha-ching… that’s what. And that’s exactly what our “Welcome Home Program does.
“Website to Mailbox“
855-1.04 Scoville Units
Send Direct Mail retargeting postcards to anonymous prospects that are visiting your Web-Site. Creepy? nope, just a really hot solution to get in front of more prospects. You now have the power to send physical print postcards to prospects who visit your website even before they’ve provided you with their contact information.
“@The Job Drop“
435-577 Scoville Units
350-500 Scoville Units
100-350 Scoville Units
Is your BRAND reaching your customers?
People do business with people they know,
like,trust and most importantly REMEMBER.
Do your customers, clients, prospects REMEMBER YOUR BRAND or COMPANY when they need you the most?
How it works
Use the mapping tool to target new prospects and current customers using an array of customer data points.
7 Spicy-Good Direct Mail Marketing Stats
Fact #1: 72% of people read direct mail the day it comes
Thankfully for the concept of free will, the answer to that is no. In our State of Direct Mail: Consumer Insights report, we found a much simpler reason for this direct mail marketing stat: well-designed campaigns. One consistent finding is that direct mail best attracts consumer attention when combined with personalization and multi-channel campaigns encompassing digital mediums.
Fact #2: Direct mail inspires 62% of consumers to take action
The best way for direct mail to encourage consumers to take action is to ensure that every touchpoint in a marketing campaign — whether it be your emails, social posts, or webpages — has consistent visuals and messaging. Through consistent imagery and stories, you can be in the best place to reinforce and encourage customers to move from curiosity to active engagement with your brand.
Fact #3: 78% of consumers have shared direct mail with their family
Thankfully, no. We’re still talking about direct mail. Our Consumer Insights survey also found that nearly 4 out of every 5 people have shared direct mail with their family, with 40% of consumers reporting they do it sometimes and 11% stating that they share direct mail with family members often. That means a lot of direct mailings that can secure multiple viewings from a single send!
Over half of those who’ve shared direct mail with family did so because it contained a coupon, shared discount, or promotion. So if you want to get in front of tonnes of relatives, incentives are a great place to start!
Fact #4: Half of consumers expect direct mail to be personalized
We’ve found that 52% of consumers now expect direct mail marketing to be personalized to them. This direct mail marketing stat should always be in your mind when sending out campaigns, with consumers developing ever keener eyes to discriminate between personalized and un-personalized direct mailers.
Fact #5: 44% of consumers prefer to be introduced to brands by direct mail
Direct mail is a significant first point of contact with brands for every age group. 53% of consumers aged 55+ report that they’re often introduced to brands by direct mail, followed by 51% of those aged 34-54 and 44% of those aged 18-34.
Fact #6: 70% of consumers opt for at least some paper statements from brands
This even holds for younger generations, with 72% of 18-24-year-olds reporting that they still receive at least some paper statements from brands, with 17% reporting they’ve not opted into any paperless scheme. Ultimately, this all means that direct mail marketing is still aligned with consumer preferences, especially when included as part of omnichannel campaigns that leverage digital mediums.
Fact #7: 55+-year-olds want direct mail as their first point of contact with brands
But that’s not to say that direct mail is the only thing that 55+-year-olds want, with 64% preferring that brands they have a relationship with email them first. That’s yet more evidence that direct mail has to be located in omnichannel campaigns to be truly effective!
Drive traffic to your Website and BluePage with proven ROI.
Scoville Marketing helps you precisely target the most qualified prospects with direct marketing, postcard mailings and optional matching ads on Google, Facebook & Instagram.
Increased website visits